Templates for LinkedIn, Instagram, TikTok and Facebook.

01

Company awards and personal awards stay separate. Focus Insite is a two-time Inc. 5000 honoree (No. 1,267 in 2022, No. 1,398 in 2023). Jim Jacobs is a two-time Philadelphia Titan 100 honoree (2025 and 2026). Titan 100 belongs to Jim only, never the company.

02

Titan 100 logos keep their own red. Use the black logo on light backgrounds and the white logo on dark ones. Keep event photos uncropped, with sponsor and photographer marks intact.

03

Show rate is "9 in 10." Don't use 98% anymore.

04

Quotes: first name and last initial only. Never name the client's company.

05

Illustrative photos (marked ILLUSTRATIVE) are for supporting use only. Never pair them with a quote or present them as staff. Swap in real photos when you have them.

06

Get Paid Medical uses the same system, with light blue replacing red as the accent color.

1aFocus Insite avatar · 400×400

1bGet Paid Medical avatar · 400×400

1cJim avatar · 400×400

1dLinkedIn personal banner · 1584×396 · the avatar covers the bottom-left corner

1eLinkedIn company banner · 1128×191

1fGet Paid Medical Facebook cover · 1640×624

2aStat

2bTestimonial

2cCase in point

2dCapabilities · photo

2eMeet the team

2fTeam grid · Focus Insite team

2gBy the numbers

2hCompany award · Inc. 5000

9:16 · assets/client-linkedin-outro/fi-outro-9x16.mp4

16:9 · assets/client-linkedin-outro/fi-outro-16x9.mp4

3aTitan 100 · 2026 announcement

3bTitan 100 · 2025 look-back

3cEvent recap · reception

3dHonoree cohort · 2026

3eFounder quote

3fIn conversation · candid

3gPodcast guest

4aStudy call · 1080×1350

4bWho we recruit · 1080×1350

4cHealthcare quote · 1080×1350

4dStory / Reel · 1080×1920

4 · Official Get Paid Medical Video Outro

Locked brand asset. 5.2 seconds. Do not edit.

Rule for all Get Paid Medical video

Place this outro at the very end of every Get Paid Medical video, reel, short-form video, testimonial, recruitment video, study promo and social video, unless Jim says otherwise.
Structure: Hook → Main content → CTA → Official outro.
Never redesign it, change the logo, text, colors or CTA, or replace it with a newly generated outro.
Vertical video uses the 9:16 file. Horizontal video uses the 16:9 file. Square video: ask Jim, because no 1:1 version exists.

4 · Official Get Paid Medical reference library

19 approved examples. Source of truth for every Get Paid Medical creative.

Rule for all future Get Paid Medical work

Use only the examples below as the design reference. Match their typography, type sizes and hierarchy, colors, spacing, photo treatment, graphic shapes, headline style, CTA style, logo placement and overall look and feel. Do not borrow styling from other sections of this kit unless Jim asks for it. Do not invent a new visual direction.

Official Panel Video Outro

Locked brand asset. 6.3 seconds, 576×1024 (9:16).

Rule for all future panel video

Place this exact outro at the end of every panel video, reel, short, study promo, recruitment video, testimonial and paid-social video, unless Jim says otherwise.
Structure: Hook → Main content → Study details / CTA → Official panel outro.
Never redesign or replace it, or alter its logo, CTA, colors, typography or branding.
Only a 9:16 version exists. For horizontal or square video, ask Jim for that version before building.
Get Paid Medical videos use their own outro, saved above.

9:16 · assets/panel-outro/panel-outro-9x16.mp4

Official Panel Social Templates — Instagram + Facebook

33 approved examples. Source of truth for panel recruitment posts.

Rule for all future panel posts

For any new Instagram post, Facebook post, panel recruitment post, paid research promo, sign-up post, opinion panel promo or participant recruiting graphic, use ONLY these saved templates as the visual reference, unless Jim says otherwise.
Match layout structure, typography, font hierarchy, colors, headline treatment, CTA treatment, logo placement, spacing, icon and graphic style, photo treatment and overall look and feel.
Do not redesign them, start a new style direction, or borrow style from other sections.
Only change: the hook or headline, study details, target audience, incentive amount, location, participation method, CTA, and date or time when relevant.
Get Paid Medical posts still follow the Get Paid Medical reference library above.

5aPanel sign-up story

5bReel / TikTok cover

5cLower-third overlay (export on transparent)

6aCover

6bStat slide

6cEnd / call to action

MON · 7a

Study of the Week

One open study, with the incentive, format and who qualifies. Goes out on Instagram, TikTok and Facebook.

WED · 7c

Proof Point

A stat, a case example or a client quote. Mainly LinkedIn.

THU · 7b

Recruiting, Explained

A 30–60 second Reel or TikTok from Jim or a project manager. One idea per video.

FRI · 7d

Team & Events

Trade shows, awards and behind the scenes. Goes out everywhere.

Series: Proof Point

Primary channel: LinkedIn. Permanent rule for all future Proof Point content.

Purpose and allowed proof

Show concrete evidence that supports Focus Insite's credibility, performance, experience and ability to deliver. Use one of four: a real client quote, a real case study, a verified performance stat, or a real recruiting result. Default format: Hook → Proof → Short context → Why it matters → CTA. The stat, result or quote is the hero. Keep the design clean, minimal and consistent with the Focus Insite brand.

7aStudy of the Week · 1080×1350

7bRecruiting, Explained · Reel/TikTok cover 1080×1920

7nProof Point · stat hero · 1080×1350

7cProof Point · 1080×1350

7dTeam & Events · 1080×1350

7eTeam & Events · throwback

7fFireplace heater · rebuilt from Jenylene's post · 1080×1350

7gBanking · rebuilt from Jenylene's post · 1080×1350

7hGet Paid Medical awareness · rebuilt from post 10 · 1080×1350

7iGet Paid Medical condition study · rebuilt from post 11 · 1080×1350

7jSeasonal campaign · from post 13 · 1080×1350

7kFour-photo grid · from post 14 · 1080×1350

7lWho we're looking for · from post 15 · 1080×1350

7mFounder rant · fake humans · Instagram Story/Reel 1080×1920

Formula: outcome in the first line, then two or three short lines on how, then one call to action. No links in the first comment.

10 qualified Virginia voters. 41 minutes.

A time-sensitive project needed verified voters, fast. Our panel is fully attributed, so our team knew exactly who to reach.

You run the research. We deliver the people. → focusinsite.com/request-a-proposal

#MarketResearch #QualitativeResearch #FocusGroups #UXResearch #ParticipantRecruitment

Formula: first person, one real moment or lesson, a takeaway, then a question to prompt replies. Jim can use "I" here. Company pages can't.

Honored to be named a Titan 100 honoree for the second year in a row (2025 and 2026), alongside Philadelphia's top CEOs and C-level executives.

None of this happens without our team, who show up for every study like it's the only one.

What's one thing your team does that no one sees?

#Titan100 #Leadership #PhillyBusiness #MarketResearch

Formula: incentive and format up front, who qualifies, then "link in bio." 5–8 hashtags at the end.

$150 for a 2-hour online focus group. We're looking for parents of kids 5–12. Apply through the link in bio. Limit 1 per household.

#PaidStudies #FocusGroup #GetPaidForYourOpinion #PaidResearch #WorkFromHome

Formula: the hook is spoken in the first 2 seconds. On-screen text stays inside the safe zones. The caption repeats the hook. 3–5 hashtags.

Yes, paid focus groups are real. Here's how to get picked. 👇

#SideHustle #PaidFocusGroups #GetPaid #MarketResearch

Formula: name the role first, then incentive, length and format. Don't imply medical advice or treatment.

Registered nurses: $200 for a 60-minute online interview about your day-to-day. Apply at getpaidmedical.com.

#NurseLife #PhysicianLife #Caregivers #HealthcareResearch #PaidResearch

Always / Never

Keep

Big incentive as the hook ("Earn $200").
Who qualifies as a short checklist.
Date, format and length as icons or rows.
Logo top-center, web address top-right.
Clear "Join Now" button.
Consistent 4:5 size.

Change

Photos look AI-generated (people, pets, clocks). Replace with real photos or the plain-white layout.
Full red backgrounds (1, 2, 6, 20). Brand is mostly white with red as one accent. Use white and one red element.
Squeezed headline font. Letters collide in 9 and 28 ("YOURTIMEGO"). Use Inter with normal spacing.
Text too small on 3, 15 and 27. Details should be readable on a phone.
Two web addresses. Pick one: getpaid.focusinsite.com or www.focusinsite.com.
Incentive wording varies ("$200", "$200+", "up to $550"). Use exact amounts.

Use template 7a for these

Post 25 (Fireplace heater) and post 3 (Bank) already follow the same structure: incentive, who, when. Rebuilding them in 7a keeps her wording and fixes the type and imagery.

Check before posting

Post 11 (lupus) targets a medical condition. It should run under Get Paid Medical with its rules.
Post 15 looks like it recruits educators for a named conference. Confirm the client isn't identifiable.
Post 1 names El Paso and a Spanish-speaker requirement. That's fine, but keep it in the checklist form.

12aCase study · 1080×1350

12bKey stats · 1080×1350

CASE 1 · Healthcare

105 of 100

Online bulletin board on health insurance, North Carolina. All quotas met.

CASE 2 · Gig economy

25 in 24 hrs

Dual-platform delivery drivers for AI-moderated interviews. 100% completion.

CASE 3 · Federal benefits

20 IDIs

Federal employees and spouses, 60-minute interviews. Full demographic balance.

CASE 4 · Military-affiliated

4 quotas

Retired service members across four quota segments, tracked in real time.

CASE 5 · Education

94 people

Principals (interviews) and teachers (focus groups) recruited for one university team.

Fix before posting

Brand names: Case 2 names Uber Eats and DoorDash, and Case 4 names BCBS FEP. These describe the audience, but change them to "food delivery apps" and "a federal health plan" to follow the no-names rule.
Stats: "100% on-time" and "105% of goals" are strong claims. Confirm they're calculated across all projects before using them as blanket stats.
Weak phrases: cut "zero attrition risk". It says nothing specific.
Show rate: the PDF doesn't show it. Use "9 in 10" on the stats post.

The PDF itself

Good as a sales attachment. For social, keep the PDF's structure, but use white backgrounds and Inter to match the kit. It's titled "Red", so check whether there's a lighter version.

“It's always been a great experience any time we work together. You are my go-to for qualitative recruitment projects. In fact, if you all pass, I very rarely ever bid on the project.”

Sarah W.

Ready. Full quote in PDF p.8.

“We had a 100% show rate, which I think is one of our first ever, especially considering this type of audience.”

Client

Ready. Unnamed.

“Your pass rate has been the highest among the partners we were working with.”

Client, audio project

Ready. Unnamed.

“They were proactive in flagging areas where we might run into issues on the screener, and great thought partners overall.”

Vinay G.

Ready.

“I can always depend on Focus Insite. Great communication cadence, great problem solving, reliable, trustworthy.”

Julia N.

Ready.

“Recruits nearly always show up. I can't recall a time when we ever had a no-show.”

Client

Ready. Unnamed. Pair with 9 in 10.

“I feel like this never happens. Pretty much everyone has been an incredible respondent.”

Client, on Karela

Ready. Karela is current.

“Every project manager that I've worked with has been thoughtful, communicative, professional, and a total pleasure to work with.”

Claire

Needs last initial.

“Thanks so much for the great work! All the participants were top notch!”

Lisa, study of 56 physicians and nurses

Needs last initial. Use on Get Paid Medical.

“The client loved the IDIs and wants to do another round very soon. Scope, audience, screener, typing tool - all the same.”

Client, repeat IDI project

Ready. Unnamed. Proof of repeat business.

“Both sessions went really well today—thank you so much! This has been such a fantastic group of participants so far. I’m so grateful to you and the rest of the team!”

Kiki

Needs last initial. Emoji removed.

Keep

These use real photos, which is the right approach. 71 is the cleanest: white background, one big headline, photos uncropped.
The two-line pattern of event name plus city works. Reuse it in 7d.

Fix

Small body text in all four is unreadable on a phone. Cut it to one line.
Text errors in 70 and 73 (words cut off, "Insite s"). Retype.
Headline font in 71 and 73 is a condensed display face. Use Inter.
72 and 73 show a minor. Parents approved the photo. Keep that approval on file.
Sponsor logos on the rink boards are visible. Keep the photo uncropped, per the event photo rule.
Size: 1:1. Use 4:5 (1080×1350) for feeds.

Focus Red 50

#EC1F26 · large type, fills, logo

Brand Action Red

#D31921 · buttons and pills with white text

Ink 90

#212327 · text

Ink 10

#F3F4F8 · surface

1. Make this project the master

Treat this kit plus assets/brand-design-kit.md as the source. I can only edit this project, not the separate Focus Insite Design System project.

2. Update the Design System project

In that project, change the red tokens to #EC1F26 and #D31921, set the fonts, and change the 9 in 10 show rate to 9 in 10. Open it and ask me to do it there, or send me the file.

3. Send me the Garet font files

Garet is licensed, so I can only use it if you send the files. Without them, headings use Poppins. Switching fonts will shift some layouts, so I would re-check every template.

4. Answer four questions

Official tagline. Confirm $5M+ paid and 98% satisfaction (the site says $3.5M+ and 98.8%). Pick one Human Layer AI palette. Confirm Human Layer AI stays out of this kit.

Three registers

Panelist: incentive first, next to time, then who qualifies and next step. Say incentive, never job.
Client: fast, specific, proof-led.
Government and RFP: formal and complete.

Plain talk

Short sentences. One idea per line. Strong hook first.
Banned: leverage, synergy, circle back, solutions-driven, unlock.
Never invent stats, case studies or client names.

Every study post

Show the Focus Insite logo or an "A Focus Insite study" line, visible without scrolling. Include who qualifies, format and how to apply. Use only the incentive from that study's approved brief.

Keep brands apart

Focus Insite and Human Layer AI never share a piece. Separate palette, fonts and voice.