Social Media Kit · v1 · September 2026
Templates for LinkedIn, Instagram, TikTok and Facebook.
Every artboard is built at the platform's exact pixel size. To swap a photo, drag your image onto it. Double-click a photo to reposition it. Click any text to edit it.
IG @focus_insite
IG @getpaidmedical
TikTok @focusinsite_getpaid
in/jimfjacobs
company/focusinsite
Use rules
01
Company awards and personal awards stay separate. Focus Insite is a two-time Inc. 5000 honoree (No. 1,267 in 2022, No. 1,398 in 2023). Jim Jacobs is a two-time Philadelphia Titan 100 honoree (2025 and 2026). Titan 100 belongs to Jim only, never the company.
02
Titan 100 logos keep their own red. Use the black logo on light backgrounds and the white logo on dark ones. Keep event photos uncropped, with sponsor and photographer marks intact.
03
Show rate is "9 in 10." Don't use 98% anymore.
04
Quotes: first name and last initial only. Never name the client's company.
05
Illustrative photos (marked ILLUSTRATIVE) are for supporting use only. Never pair them with a quote or present them as staff. Swap in real photos when you have them.
06
Get Paid Medical uses the same system, with light blue replacing red as the accent color.
1 · Profiles & banners
Avatars display in a circle. Keep logos inside the center 80%.
1aFocus Insite avatar · 400×400
1bGet Paid Medical avatar · 400×400
1cJim avatar · 400×400
1dLinkedIn personal banner · 1584×396 · the avatar covers the bottom-left corner
1eLinkedIn company banner · 1128×191
You run the research. We deliver the people.
Consumer · B2B · Medical · Technical
Two-time Inc. 5000 honoree
Two-time Inc. 5000 honoree
1fGet Paid Medical Facebook cover · 1640×624
Your clinical experience is worth real money.
Paid studies for physicians, nurses, patients and caregivers.
2 · Focus Insite posts (B2B)
1080×1350 (4:5). Works on LinkedIn, Instagram and Facebook feeds.
2aStat
2bTestimonial
2cCase in point
2dCapabilities · photo
2eMeet the team
2fTeam grid · Focus Insite team
2gBy the numbers
2hCompany award · Inc. 5000
3 · Jim Jacobs · founder posts
For LinkedIn personal and Instagram. Titan 100 (2025 and 2026) is Jim's personal recognition.
3aTitan 100 · 2026 announcement
3bTitan 100 · 2025 look-back
3cEvent recap · reception
3dHonoree cohort · 2026
3eFounder quote
3fIn conversation · candid
3gPodcast guest
4 · Get Paid Medical (participants)
Light blue accent. Incentives and criteria are examples. Replace them per study.
4aStudy call · 1080×1350
4bWho we recruit · 1080×1350
4cHealthcare quote · 1080×1350
4dStory / Reel · 1080×1920
5 · Stories, Reels & TikTok
1080×1920. Turn on "Show safe zones" in Tweaks to see where the app's buttons will cover the design.
5aPanel sign-up story
5bReel / TikTok cover
5cLower-third overlay (export on transparent)
6 · LinkedIn / Instagram carousel
1080×1350 slides. Export as a PDF for LinkedIn or as PNGs for Instagram. Duplicate the middle slide for more stats.
6aCover
6bStat slide
6cEnd / call to action
7 · Recurring content series
Four repeatable formats. Keep the series tag and number on every post so followers recognize them.
MON · 7a
Study of the Week
One open study, with the incentive, format and who qualifies. Goes out on Instagram, TikTok and Facebook.
WED · 7c
Proof Point
A stat, a case example or a client quote. Mainly LinkedIn.
THU · 7b
Recruiting, Explained
A 30–60 second Reel or TikTok from Jim or a project manager. One idea per video.
FRI · 7d
Team & Events
Trade shows, awards and behind the scenes. Goes out everywhere.
7aStudy of the Week · 1080×1350
7bRecruiting, Explained · Reel/TikTok cover 1080×1920
7cProof Point · 1080×1350
7dTeam & Events · 1080×1350
7eTeam & Events · throwback
7fFireplace heater · rebuilt from Jenylene's post · 1080×1350
7gBanking · rebuilt from Jenylene's post · 1080×1350
7hGet Paid Medical awareness · rebuilt from post 10 · 1080×1350
7iGet Paid Medical condition study · rebuilt from post 11 · 1080×1350
7jSeasonal campaign · from post 13 · 1080×1350
7kFour-photo grid · from post 14 · 1080×1350
7lWho we're looking for · from post 15 · 1080×1350
7mFounder rant · fake humans · Instagram Story/Reel 1080×1920
Founder rant
No. 01
I'm tired of fake humans getting into studies.
×
A bot with a résumé.
Automated respondent
×
AI-written screener answers.
Sounds right. Isn’t real.
×
Same face, three names.
Duplicate identity
Your research deserves real humans.
Jim Jacobs
Founder & CEO, Focus Insite
Founder & CEO, Focus Insite
8 · Caption & hashtag guide
Direct, warm and specific. Lead with the outcome. Use real numbers. At most one exclamation mark.
LinkedIn · Company
3–5×/wk · 100–200 words
Formula: outcome in the first line, then two or three short lines on how, then one call to action. No links in the first comment.
10 qualified Virginia voters. 41 minutes.
A time-sensitive project needed verified voters, fast. Our panel is fully attributed, so our team knew exactly who to reach.
You run the research. We deliver the people. → focusinsite.com/request-a-proposal
A time-sensitive project needed verified voters, fast. Our panel is fully attributed, so our team knew exactly who to reach.
You run the research. We deliver the people. → focusinsite.com/request-a-proposal
#MarketResearch #QualitativeResearch #FocusGroups #UXResearch #ParticipantRecruitment
LinkedIn · Jim
2×/wk · 150–250 words
Formula: first person, one real moment or lesson, a takeaway, then a question to prompt replies. Jim can use "I" here. Company pages can't.
Honored to be named a Titan 100 honoree for the second year in a row (2025 and 2026), alongside Philadelphia's top CEOs and C-level executives.
None of this happens without our team, who show up for every study like it's the only one.
What's one thing your team does that no one sees?
None of this happens without our team, who show up for every study like it's the only one.
What's one thing your team does that no one sees?
#Titan100 #Leadership #PhillyBusiness #MarketResearch
Instagram · @focus_insite
3×/wk · 1–3 lines
Formula: incentive and format up front, who qualifies, then "link in bio." 5–8 hashtags at the end.
$150 for a 2-hour online focus group. We're looking for parents of kids 5–12. Apply through the link in bio. Limit 1 per household.
#PaidStudies #FocusGroup #GetPaidForYourOpinion #PaidResearch #WorkFromHome
TikTok · @focusinsite_getpaid
2–3×/wk · 1 line
Formula: the hook is spoken in the first 2 seconds. On-screen text stays inside the safe zones. The caption repeats the hook. 3–5 hashtags.
Yes, paid focus groups are real. Here's how to get picked. 👇
#SideHustle #PaidFocusGroups #GetPaid #MarketResearch
Get Paid Medical · IG + FB
2–3×/wk
Formula: name the role first, then incentive, length and format. Don't imply medical advice or treatment.
Registered nurses: $200 for a 60-minute online interview about your day-to-day. Apply at getpaidmedical.com.
#NurseLife #PhysicianLife #Caregivers #HealthcareResearch #PaidResearch
Always / Never
Always
Specific dollars and minutes"9 in 10 show rate"
Spell out acronyms
First name + last initial
Alt text on every image
Never
"Competitive compensation"9 in 10 show rate
Client company names
Emoji in LinkedIn posts
Titan 100 as a company award
9 · Award badges
Use the exact wording below. Keep each badge on white or paper, never on red, and never recolor or crop it.
Inc. 5000
Company award. Ranked No. 1,267 in 2022 and No. 1,398 in 2023.
Good resolution
Titan 100
Jim's personal honor (two-time Philadelphia Titan 100 honoree, 2025 and 2026), never a company award. Say "Jim Jacobs, two-time Titan 100 honoree."
Official high-res files: assets/awards/titan100/. Keeps its own red.
Great Place To Work Certified
Badge is dated Jun 2022–Jun 2023. Say "Certified 2022–2023" unless it has been renewed.
Confirm renewal before using as current
Soaring 76
Philadelphia Business Journal, fastest-growing companies in Philadelphia. Add the year before posting.
Year needed · low resolution
Quartz · Best Companies for Remote Workers 2022
Good for hiring posts. Always show the year.
Screenshot crop · request clean file
10 · Review of Jenylene's Study of the Week posts
15 posts reviewed, all 3375×4219 (4:5). Format is right. Below is what to keep and what to change.
Keep
Big incentive as the hook ("Earn $200").
Who qualifies as a short checklist.
Date, format and length as icons or rows.
Logo top-center, web address top-right.
Clear "Join Now" button.
Consistent 4:5 size.
Who qualifies as a short checklist.
Date, format and length as icons or rows.
Logo top-center, web address top-right.
Clear "Join Now" button.
Consistent 4:5 size.
Change
Photos look AI-generated (people, pets, clocks). Replace with real photos or the plain-white layout.
Full red backgrounds (1, 2, 6, 20). Brand is mostly white with red as one accent. Use white and one red element.
Squeezed headline font. Letters collide in 9 and 28 ("YOURTIMEGO"). Use Inter Tight with normal spacing.
Text too small on 3, 15 and 27. Details should be readable on a phone.
Two web addresses. Pick one: getpaid.focusinsite.com or www.focusinsite.com.
Incentive wording varies ("$200", "$200+", "up to $550"). Use exact amounts.
Full red backgrounds (1, 2, 6, 20). Brand is mostly white with red as one accent. Use white and one red element.
Squeezed headline font. Letters collide in 9 and 28 ("YOURTIMEGO"). Use Inter Tight with normal spacing.
Text too small on 3, 15 and 27. Details should be readable on a phone.
Two web addresses. Pick one: getpaid.focusinsite.com or www.focusinsite.com.
Incentive wording varies ("$200", "$200+", "up to $550"). Use exact amounts.
Use template 7a for these
Post 25 (Fireplace heater) and post 3 (Bank) already follow the same structure: incentive, who, when. Rebuilding them in 7a keeps her wording and fixes the type and imagery.
Check before posting
Post 11 (lupus) targets a medical condition. It should run under Get Paid Medical with its rules.
Post 15 looks like it recruits educators for a named conference. Confirm the client isn't identifiable.
Post 1 names El Paso and a Spanish-speaker requirement. That's fine, but keep it in the checklist form.
Post 15 looks like it recruits educators for a named conference. Confirm the client isn't identifiable.
Post 1 names El Paso and a Spanish-speaker requirement. That's fine, but keep it in the checklist form.
11 · Video style: Jim's "Manufacturing" clip
9 seconds, 576×1024 (9:16). This already works as a Recruiting, Explained format. Lock it in as the pattern.
Keep
Study topic as a large header on top (changes per video).
Rounded frame around the speaker, so text stays outside the face.
Captions in short bursts, one keyword in a red pill with italic serif.
Direct call to action: "Click on the link."
Shot outdoors in daylight, plain background.
Rounded frame around the speaker, so text stays outside the face.
Captions in short bursts, one keyword in a red pill with italic serif.
Direct call to action: "Click on the link."
Shot outdoors in daylight, plain background.
Fix
The TikTok watermark and handle are burned in (a re-uploaded download). Always post from the original export, never a saved copy.
The header fades and is hard to read on the light background. Use solid dark gray.
The "$150"-style incentive appears only faintly. Show the amount clearly for 2 seconds.
The caption pill sits on the chin. Move it lower, into the safe zone.
The header fades and is hard to read on the light background. Use solid dark gray.
The "$150"-style incentive appears only faintly. Show the amount clearly for 2 seconds.
The caption pill sits on the chin. Move it lower, into the safe zone.
Also reviewed
Jim's "Missouri" clip and Betsy's Spanish clip are below.
Jim's "Missouri" clip · 20 seconds · 576×1024
Keep
State name as the header. It filters the audience instantly.
Full-screen type breaks (giant outline and red words) to punch a key word and reset attention.
Same caption pills as the Manufacturing clip. Consistent.
Full-screen type breaks (giant outline and red words) to punch a key word and reset attention.
Same caption pills as the Manufacturing clip. Consistent.
Fix
Same burned-in TikTok watermark. Post from the original export.
A business sign (bank logo) shows in the window behind him. Shoot with a plain wall or trees so no business is identifiable.
The frame changes from rounded to full-bleed mid-video. Pick one.
At 20 seconds it's long for a cold viewer. Aim for 9–15 seconds with the ask by second 8.
A business sign (bank logo) shows in the window behind him. Shoot with a plain wall or trees so no business is identifiable.
The frame changes from rounded to full-bleed mid-video. Pick one.
At 20 seconds it's long for a cold viewer. Aim for 9–15 seconds with the ask by second 8.
Betsy's Spanish clip · 32 seconds · 576×1024
Keep
Spanish captions on screen for a Spanish-speaking audience.
The flyer cutaway in the middle. It shows date, place, format, length and incentive as icons in one glance, and is the best idea in the three clips.
A team member on camera, speaking naturally.
Ends with a clear ask: get in touch.
The flyer cutaway in the middle. It shows date, place, format, length and incentive as icons in one glance, and is the best idea in the three clips.
A team member on camera, speaking naturally.
Ends with a clear ask: get in touch.
Fix
At 32 seconds it's too long. Cut to 15–20.
The flyer photos look AI-generated. Rebuild it in template 7a (in Spanish) with a real photo.
Captions run over the flyer's bottom. Keep them in the lower safe zone, clear of the flyer.
The flyer says "El Paso, TX" and a political topic. Confirm the study allows public promotion.
No Focus Insite logo or handle on screen. Add the small logo at the end.
Dim, warm indoor light. Face a window for daylight.
"Chao" is casual. Fine for TikTok, but check the tone with Betsy.
The flyer photos look AI-generated. Rebuild it in template 7a (in Spanish) with a real photo.
Captions run over the flyer's bottom. Keep them in the lower safe zone, clear of the flyer.
The flyer says "El Paso, TX" and a political topic. Confirm the study allows public promotion.
No Focus Insite logo or handle on screen. Add the small logo at the end.
Dim, warm indoor light. Face a window for daylight.
"Chao" is casual. Fine for TikTok, but check the tone with Betsy.
Video checklist for all three
9–20 seconds. Study topic header. Rounded frame. Incentive shown clearly. Original export with no watermark. Logo at the end. Nothing identifying a client behind the speaker.
Panel video outro · 6 seconds · 576×1024
Keep
Three quick asks (Like, Comment, Sign Up), then the address. Simple sequence.
Logo top-center and social icons at the bottom stay fixed, so the eye only tracks the pill.
Ends on getpaid.focusinsite.com, matching the address in the kit.
Logo top-center and social icons at the bottom stay fixed, so the eye only tracks the pill.
Ends on getpaid.focusinsite.com, matching the address in the kit.
Fix
Backgrounds flip between dark gray and white each beat. That's jarring. Use white throughout.
The bright orange-red pills don't match brand red #E30613. Recolor them.
The pills are small for a 9:16 screen. Make them about twice the size.
Empty space above and below the pill. Center a larger address at the end.
Six social icons is too many, and the globe and X add nothing. Keep Instagram, TikTok, Facebook and LinkedIn.
The logo sits in a circle on dark and bare on white. Use one treatment.
The address at the end is the whole point. Hold it for at least 2 seconds.
The bright orange-red pills don't match brand red #E30613. Recolor them.
The pills are small for a 9:16 screen. Make them about twice the size.
Empty space above and below the pill. Center a larger address at the end.
Six social icons is too many, and the globe and X add nothing. Keep Instagram, TikTok, Facebook and LinkedIn.
The logo sits in a circle on dark and bare on white. Use one treatment.
The address at the end is the whole point. Hold it for at least 2 seconds.
12 · Case studies
From the 4-page Case Studies PDF. Lead with one number, then the study and the result. Works as a single post or a 5-slide LinkedIn carousel.
12aCase study · 1080×1350
12bKey stats · 1080×1350
CASE 1 · Healthcare
105 of 100
Online bulletin board on health insurance, North Carolina. All quotas met.
CASE 2 · Gig economy
25 in 24 hrs
Dual-platform delivery drivers for AI-moderated interviews. 100% completion.
CASE 3 · Federal benefits
20 IDIs
Federal employees and spouses, 60-minute interviews. Full demographic balance.
CASE 4 · Military-affiliated
4 quotas
Retired service members across four quota segments, tracked in real time.
CASE 5 · Education
94 people
Principals (interviews) and teachers (focus groups) recruited for one university team.
Fix before posting
Brand names: Case 2 names Uber Eats and DoorDash, and Case 4 names BCBS FEP. These describe the audience, but change them to "food delivery apps" and "a federal health plan" to follow the no-names rule.
Stats: "100% on-time" and "105% of goals" are strong claims. Confirm they're calculated across all projects before using them as blanket stats.
Weak phrases: cut "zero attrition risk". It says nothing specific.
Show rate: the PDF doesn't show it. Use "9 in 10" on the stats post.
Stats: "100% on-time" and "105% of goals" are strong claims. Confirm they're calculated across all projects before using them as blanket stats.
Weak phrases: cut "zero attrition risk". It says nothing specific.
Show rate: the PDF doesn't show it. Use "9 in 10" on the stats post.
The PDF itself
Good as a sales attachment. For social, keep the PDF's structure, but use white backgrounds and Inter Tight to match the kit. It's titled "Red", so check whether there's a lighter version.
13 · Team, quote bank and event posts
From the Team & Event folder and the Testimonials PDF.
Team portraits
Only Karela and Christine are named as project managers. Add titles for the rest. Each person should approve their own photo. Photos of former employees (the Inc. 5000, Soaring 76 and old-office group shots) stay out of "meet the team" posts. Use them only as background, with an event caption.
Quote bank
“It's always been a great experience any time we work together. You are my go-to for qualitative recruitment projects. In fact, if you all pass, I very rarely ever bid on the project.”
Sarah W.
Ready. Full quote in PDF p.8.
“We had a 100% show rate, which I think is one of our first ever, especially considering this type of audience.”
Client
Ready. Unnamed.
“Your pass rate has been the highest among the partners we were working with.”
Client, audio project
Ready. Unnamed.
“They were proactive in flagging areas where we might run into issues on the screener, and great thought partners overall.”
Vinay G.
Ready.
“I can always depend on Focus Insite. Great communication cadence, great problem solving, reliable, trustworthy.”
Julia N.
Ready.
“Recruits nearly always show up. I can't recall a time when we ever had a no-show.”
Client
Ready. Unnamed. Pair with 9 in 10.
“I feel like this never happens. Pretty much everyone has been an incredible respondent.”
Client, on Karela
Ready. Karela is current.
“Every project manager that I've worked with has been thoughtful, communicative, professional, and a total pleasure to work with.”
Claire
Needs last initial.
“Thanks so much for the great work! All the participants were top notch!”
Lisa, study of 56 physicians and nurses
Needs last initial. Use on Get Paid Medical.
Do not use as written: quotes attributed to Marketcast, Harman or ContextualY (client names). Quotes naming staff who no longer work here (Raeann, Stephanie, Elisa, Jameson, Jay). Change to "the Focus Insite team" and remove the emoji from any quote.
Jenylene's event posts (70–73)
Keep
These use real photos, which is the right approach. 71 is the cleanest: white background, one big headline, photos uncropped.
The two-line pattern of event name plus city works. Reuse it in 7d.
The two-line pattern of event name plus city works. Reuse it in 7d.
Fix
Small body text in all four is unreadable on a phone. Cut it to one line.
Text errors in 70 and 73 (words cut off, "Insite s"). Retype.
Headline font in 71 and 73 is a condensed display face. Use Inter Tight.
72 and 73 show a minor. Parents approved the photo. Keep that approval on file.
Sponsor logos on the rink boards are visible. Keep the photo uncropped, per the event photo rule.
Size: 1:1. Use 4:5 (1080×1350) for feeds.
Text errors in 70 and 73 (words cut off, "Insite s"). Retype.
Headline font in 71 and 73 is a condensed display face. Use Inter Tight.
72 and 73 show a minor. Parents approved the photo. Keep that approval on file.
Sponsor logos on the rink boards are visible. Keep the photo uncropped, per the event photo rule.
Size: 1:1. Use 4:5 (1080×1350) for feeds.
14 · Master brand system
One system. Where the Design System and the Brand Design Kit disagree, the Brand Design Kit wins because Jim confirmed it. Full text saved at assets/brand-design-kit.md.
Color (applied to this kit)
Focus Red 50
#EC1F26 · large type, fills, logo
Brand Action Red
#D31921 · buttons and pills with white text
Ink 90
#212327 · text
Ink 10
#F3F4F8 · surface
Never use #EC1F26 for body text (4.38:1 on white). Neutrals keep the existing grays. Old #E30613 is retired.
How the two systems merge
Design System (old)Master decision
Red#E30613 only#EC1F26 identity, #D31921 action. Done in this kit.
FontsInter Tight, Source Serif 4 italic, JetBrains MonoBrand Design Kit: Garet display (Poppins fallback) and Inter body. Source Serif italic and JetBrains Mono stay as accents. Font swap still to do, see below.
ImageryNever AI-generatedAI and stock are allowed, but never shown as real participants, testimonials or named clients.
DashesEm dashes are voiceNo em dashes, no hyphens as dashes.
Show rate98% cited9 in 10. Locked proof set: 300,000+ verified participants, 2,400+ projects, 9 in 10.
TaglineYou run the research. We deliver the people.You run the research. We deliver the people.
Layout, cards, radiiWhite dominant, one red moment, 6/8/12 radiiSame. Kept as is.
What you need to do
1. Make this project the master
Treat this kit plus assets/brand-design-kit.md as the source. I can only edit this project, not the separate Focus Insite Design System project.
2. Update the Design System project
In that project, change the red tokens to #EC1F26 and #D31921, set the fonts, and change the 9 in 10 show rate to 9 in 10. Open it and ask me to do it there, or send me the file.
3. Send me the Garet font files
Garet is licensed, so I can only use it if you send the files. Without them, headings use Poppins. Switching fonts will shift some layouts, so I would re-check every template.
4. Answer four questions
Official tagline. Confirm $5M+ paid and 98% satisfaction (the site says $3.5M+ and 98.8%). Pick one Human Layer AI palette. Confirm Human Layer AI stays out of this kit.
Voice rules for every caption
Three registers
Panelist: incentive first, next to time, then who qualifies and next step. Say incentive, never job.
Client: fast, specific, proof-led.
Government and RFP: formal and complete.
Client: fast, specific, proof-led.
Government and RFP: formal and complete.
Plain talk
Short sentences. One idea per line. Strong hook first.
Banned: leverage, synergy, circle back, solutions-driven, unlock.
Never invent stats, case studies or client names.
Banned: leverage, synergy, circle back, solutions-driven, unlock.
Never invent stats, case studies or client names.
Every study post
Show the Focus Insite logo or an "A Focus Insite study" line, visible without scrolling. Include who qualifies, format and how to apply. Use only the incentive from that study's approved brief.
Keep brands apart
Focus Insite and Human Layer AI never share a piece. Separate palette, fonts and voice.